House of CB
Campaign for the launch of House of CB's new collection, “Par la mar" This collection features flowing fabrics, pastel hues, and intricate details that embody the spirit of summer and sophistication. Your design should reflect the brand's fashion sensibilities while appealing to our target audience of fashion-forward, confident women.
Moodboard and Lockup
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The "Par la Mar" logo evokes a sophisticated, nostalgic holiday vibe with a touch of glamour.
Font Style:
The elegant, slightly vintage font with thin, stylish serifs suggests classic holiday destinations and upscale vintage travel posters.
Colour Palette:
The warm, muted terracotta background evokes beach landscapes and sunsets, enhancing the nostalgic holiday feel.
Letter Spacing:
Slightly wider letter spacing creates a sense of airiness and relaxation, much like a leisurely seaside holiday.
Typography:
The serif font adds a timeless appeal, while the curves and details in the letterforms bring sophistication and glamour.
Instagram Campaign
I Utilised a stock video of the ocean to introduce the "Par la Mar" collection, emphasising the title and setting an anticipatory tone.
The second slide provides an overview of the collection's overall aesthetic and vibe.
The third video includes a link to the website for easy navigation.
The goal for this story was to be more inspirational rather than product-focused, serving as an introduction to "Par la Mar."
Subsequent stories can highlight specific styles and include direct links to product detail pages.
Instagram Campaign
I've included a mix of detailed close-ups and wide-angle shots, balancing product showcases with lifestyle moments. The logo appears in paid posts but can be omitted for organic content. Each post is designed to be shoppable, offering direct links for easy purchasing while providing an inspirational overview of the collection. Additionally, I've added a warmer hue to ensure consistency with the provided video content.
Homepage
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Incorporate white space to maintain a clean and easy-to-navigate homepage.
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Utilise stunning campaign imagery and engaging videos to make the page inspirational and increase visitor engagement.
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Implement strategic CTAs like "Shop Now" to guide users through their shopping journey.
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Use scrolling blocks to display more products without cluttering the page. Including quick links that get the user to a product asap.
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Enhance the overall shopping experience by making it easier for visitors to find what they need quickly.
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See Prototype here
